“WOW! How can I get to the bottom?” is the question that visitors think about after viewing the Canyon’s majesty.
The Grand Canyon market averages around five million visitors a year. The average Grand Canyon National Park (GCNP) visitor spends less than an hour at the Canyon rim due to the passive, drive-by nature of the experience.
After the 2007 opening of the Skywalk, Grand Canyon West saw their attendance increase a dramatic sevenfold, thus demonstrating the “new visitor” market growth potential for an innovative, safe, affordable, and once-in-a-lifetime excursion. In spite of trucking in potable water, hauling out sewage, generating electricity from diesel generators, and the lack of a paved all weather access road, Grand Canyon West’s record attendance in 2011 was approximately 850,000.
Grand Canyon Escalade integrates the visitor into a Grand Canyon adventure. The Escalade Gondola Tramway offers the unique ability to view the Canyon from the rim and along the river’s edge on the Canyon floor without hiking for hours or the trouble of riding a mule.
Grand Canyon Escalade will be visible from six of the seven eastern viewpoints in the National Park. Visitor volume is expected to stabilize at between 2.0 to 3.0 million annually, with annual tram tickets sales being 1.5 to 2.0 million.